MAKE IT / TAKE IT
PALM BEACH 2027
EXHIBITOR PROSPECTUS
Created and curated by Hyland Mather
Palm Beach 2027 developed in partnership with HERE AND NOW
Everything you need to know before applying to participate in the inaugural edition of MAKE IT / TAKE IT Palm Beach.
AT A GLANCE
DATES
January 27–31, 2027
LOCATION
Palm Beach, Florida
Venue: TBC
FORMAT
An intimate, artist-led art fair limited to approximately 8–10 participant spaces.
EXHIBITOR SPACE
Approximately 18–20 m² per participant, divided between a working MAKE IT studio and a TAKE IT presentation space.
PARTICIPATION FEE
$8,000
APPLICATION DEADLINE
Nov 30, 2026
ELIGIBILITY
Galleries · Artist-led projects · Independent artists
THE EXHIBITOR SPACE
Each MAKE IT / TAKE IT participant receives a dedicated space divided approximately 50/50 between MAKE IT and TAKE IT.
The two areas function together as a single presentation, allowing visitors to encounter both the artist's active practice and a focused selection of finished work.
Sample Booth Diagram
MAKE IT
MAKE IT is a functioning artist studio within the fair.
The participating artist is expected to be present and actively working throughout the fair. This is not a performance or scheduled demonstration. The intention is to create the conditions of a working studio and allow the natural activity of an artist's practice to become part of the fair experience.
Artists should consider what they genuinely need in order to work effectively within the space and how their practice can adapt to the practical realities of a temporary studio environment.
TAKE IT
TAKE IT is the presentation and collecting side of the space.
Finished works are installed and available for visitors and collectors to experience, discuss and acquire. The TAKE IT side must be staffed by a gallery representative, project representative or other person capable of discussing the artist's practice and managing enquiries and sales.
This allows the artist to remain focused on working while the commercial side of the presentation remains active and professionally managed.
[EXHIBITOR SPACE DIAGRAM]
Diagram is illustrative. Final dimensions and configuration will depend on venue and production requirements.
WHAT'S INCLUDED
The participation fee is intended to provide exhibitors with a complete base environment from which to build their MAKE IT / TAKE IT presentation.
Final inclusions will be confirmed once venue and production specifications are complete and are expected to include:
• Dedicated exhibitor space
• Standard booth walls and construction
• General exhibition lighting
• Electrical access
• Exhibitor credentials
• Inclusion in MAKE IT / TAKE IT's online presentation
• Artist/exhibitor listing within fair communications
• General venue security
• Fair-wide promotion and communications
Any optional services or costs beyond the standard participation package will be clearly identified before participation is confirmed.
WHAT EXHIBITORS PROVIDE
Exhibitors are responsible for developing and operating their individual MAKE IT / TAKE IT presentation.
This includes:
• A participating artist present and working within MAKE IT
• A representative to manage TAKE IT and engage with visitors and collectors
• Finished artworks for exhibition and sale
• Artist materials, tools and specialist studio equipment
• Packing and transportation of artwork
• Artist and representative travel and accommodation
• Installation and presentation requirements beyond the standard booth provision
• Any specialist technical requirements agreed in advance
Practices involving unusual materials, processes, noise, ventilation, significant power requirements or other production considerations should be identified clearly within the application.
SALES
TAKE IT is designed as an active commercial presentation.
Finished works may be offered for sale throughout the fair, with the exhibitor responsible for pricing, collector relationships and the management of sales within their space.
Payment processing and applicable sales procedures: TBC.
Full sales terms will be provided to accepted exhibitors before participation is confirmed.
PARTICIPATION FEE
$8,000 PER EXHIBITOR SPACE
We believe exhibitors should be able to understand the cost of participating before beginning an application.
The participation fee covers the standard MAKE IT / TAKE IT exhibitor package described above. Any additional mandatory costs, if applicable, will be identified clearly before an exhibitor commits to participation.
PAYMENT SCHEDULE
Acceptance Deposit: 25% upon acceptance
Final Payment: 75% January 5th, 2027
Full payment and cancellation terms will be included in the exhibitor agreement issued to successful applicants.
KEY DATES
APPLICATIONS OPEN
Sept 15, 2026
APPLICATION DEADLINE
November 30, 2026
ACCEPTANCE NOTIFICATIONS
December 15, 2026
PARTICIPATION DEPOSIT DUE
$2000
FINAL EXHIBITOR MATERIALS DUE
December 20, 2026
INSTALLATION / LOAD-IN
January 23 - 25, 2027
MAKE IT / TAKE IT PALM BEACH
January 26 – 31, 2027
LOAD-OUT
February 1 - 2, 2027
WHO CAN APPLY
MAKE IT / TAKE IT welcomes applications from:
GALLERIES
Proposing an artist whose practice is particularly suited to the MAKE IT / TAKE IT format.
ARTIST-LED PROJECTS
Independent initiatives proposing a focused artist presentation.
INDEPENDENT ARTISTS
Established professional artists able to present and manage their practice independently within the fair.
Participation is selective and limited to approximately 8–10 spaces.
Applications are considered on the strength of the artist's practice, the quality of the proposed presentation and, importantly, how naturally the artist's working process can inhabit the MAKE IT / TAKE IT format.
The strongest proposals will not simply place an artist inside a booth. They will demonstrate why experiencing that artist at work alongside their finished work creates something worth encountering.
WHAT YOU'LL NEED TO APPLY
The online application will ask for:
• Applicant and contact information
• Gallery, project or artist information
• Proposed artist
• Artist biography and/or CV
• Website and social links
• Images of recent work
• Images showing the artist's practice or working environment
• A short description of the proposed MAKE IT activity
• A short description of the proposed TAKE IT presentation
• Indicative range of works and pricing
• Relevant previous exhibition or art fair experience
• Technical or production requirements
Applications should be clear and concise. We are interested in understanding the artist, the practice and why it makes sense within MAKE IT / TAKE IT.
THE SELECTION PROCESS
MAKE IT / TAKE IT is intentionally small. The inaugural Palm Beach edition will include approximately 8–10 participant spaces, allowing each presentation to remain visible and integral to the experience of the fair.
Applications will be reviewed by the MAKE IT / TAKE IT curatorial team.
Selection will consider artistic quality, suitability for the format, the proposed MAKE IT / TAKE IT presentation and the balance of the fair as a whole.
Submitting an application does not guarantee participation. Successful applicants will receive a formal invitation to participate together with the exhibitor agreement, final specifications, payment schedule and production information.
QUESTIONS?
If you're considering applying but have a question that isn't answered here, get in touch with the MAKE IT / TAKE IT team.
READY TO APPLY?
Applications for MAKE IT / TAKE IT Palm Beach 2027 are open to galleries, artist-led projects and independent artists.
Please review the information above before beginning your application.
